SUPER SKILL Growth Strategies

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Superskill Graphics based in Singapore was formed in 1978 as a phototypesetting, film and platemaking company. In 1988 it was the first company in South East Asia to install desktop publishing for phototypesetting and in 1990 was awarded for the prestigious National IT Award in the SME category. During the 1990s it also adopted computerized colour scanning and multilingual typesetting. As is well documented the market for these publishing services began to decline with the advent of widespread desktop publishing software and direct-to-plate production methods. As a result and with increasingly squeezed revenues and margins Superskill diversified into digital printing in 2006.

Despite its best efforts revenues fell from a high of nearly $8 million in 1995 to less than $2 million in 2015. The initial boost from the introduction of digital printing was soon eroded as the market continued to consolidate and become more competitive. It was Clear that print was declining and the publishing world was moving digital. A radical new approach was required to re-energise the business and this had to begin at the top.


Super Skill


Research, Content Creation, Social Media, Reporting, Graphic Design,

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